The official release of Black Myth:Wukong generated widespread attention and explosive online dissemination,which greatly increased public interest in Shanxi's historical and cultural heritage.Using online attention data from March 2024 to May 2025,this paper analyzed visitors' spatio-temporal attention patterns through brand-term Baidu indices,classic keyword search indices,monthly fluctuation indices,geographic concentration measures,and primacy ratios.Taking visitor reviews of the Yungang Grottoes as an example,this paper further examined tourists' on-site experiences.The results showed that:① The game's launch drove brand-term indices for several filming locations to surge rapidly,creating pronounced peaks in online attention,while some locations saw a clear de-cline after the heat faded.② In the temporal dimension,online attention underwent a clear"two-stage transition,"shifting from sea-sonal fluctuations to game-event-driven bursts.③ In the spatial dimension,online attention displayed strong"head concentration",Guangdong,Zhejiang,Jiangsu,Shanghai,and Beijing ranked in the top five;Shandong and Henan formed a middle-tier group;Xizang,Qinghai,and Gansu showed relatively low levels,revealing marked regional differences.Besides,visitors expressed highly positive evalu-ations of their overall experience at the Yungang Grottoes,highlighting the site's strong cultural appeal and high-quality tourism serv-ices in the context of digital communication.